SUGITO, Sugito; SAIRUN, Aryani. The Influence of AI-Based Content Personalization on Brand Loyalty on E-Commerce Platforms: A Study on Generation Z in Indonesia. Journal of Accounting and Finance Management, [S. l.], v. 7, n. 4, p. 1462–1472, 2026. DOI: 10.38035/jafm.v7i4.3723. Disponível em: https://www.dinastires.org/JAFM/article/view/3723. Acesso em: 17 oct. 2026.