Kapabilitas Dinamis pada Perseroda Pembangunan Investasi Tangerang Selatan (PITS) dalam Menciptakan Nilai Publik Melalui Pendekatan Strategic Position and Action Evaluation (SPACE)
DOI:
https://doi.org/10.38035/dit.v3i4.3369Keywords:
Kapabilitas Dinamis, Nilai Publik, Matriks SPACE, Manajemen Strategis, PerserodaAbstract
Penelitian ini bertujuan untuk menganalisis peran kapabilitas dinamis dalam menciptakan nilai publik pada Perseroda XYZ menggunakan pendekatan Strategic Position and Action Evaluation (SPACE). Penelitian menggunakan metode deskriptif kualitatif dengan analisis strategis melalui identifikasi faktor internal dan eksternal organisasi yang memengaruhi penciptaan nilai publik. Data diperoleh melalui wawancara, observasi, dan studi dokumentasi, kemudian dianalisis menggunakan matriks IFAS, EFAS, dan SPACE. Hasil penelitian menunjukkan bahwa Perseroda XYZ memiliki kekuatan internal berupa kemampuan adaptasi organisasi, inovasi layanan berbasis digital, dukungan pemerintah daerah, dan kompetensi sumber daya manusia. Peluang eksternal berasal dari meningkatnya tuntutan pelayanan publik berkualitas, perkembangan transformasi digital, dan dukungan kebijakan pemerintah terhadap perusahaan daerah. Hasil analisis SPACE menunjukkan bahwa Perseroda XYZ berada pada kuadran agresif yang menunjukkan organisasi memiliki kekuatan internal dan peluang eksternal yang tinggi. Kapabilitas dinamis melalui proses sensing, seizing, dan transforming berkontribusi terhadap peningkatan kualitas pelayanan, efektivitas organisasi, inovasi layanan, dan penguatan kepercayaan publik. Penelitian ini memberikan kontribusi teoritis pada pengembangan dynamic capabilities dalam organisasi publik serta kontribusi praktis bagi penguatan strategi perusahaan daerah dalam meningkatkan kualitas pelayanan publik.
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